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What to look for in a peer advisory group

Have you ever wondered how some CEOs seem to effortlessly navigate complex business challenges, consistently make sound decisions, and achieve remarkable growth? While their individual brilliance undoubtedly plays a role, there’s often a secret weapon behind their success. There is a reason around 70% of CEOs belong to some kind of peer advisory group.

These groups offer a unique blend of support, guidance, and accountability, serving as a confidential sounding board where leaders can share their struggles, brainstorm solutions, and gain valuable insights from their peers. A CEO peer advisory group can be the difference between feeling isolated and overwhelmed as a leader versus feeling confident and empowered. However, not all peer advisory groups focus on the same outcomes or deliver the same amount of value. 

This quick guide will help you understand the key factors to consider when choosing a CEO advisory group that aligns with your goals and values.

Quality of Facilitation: Coaches, Not Just Chairs

A truly effective CEO peer advisory group should be led by experienced and certified coaches. Unfortunately, many peer groups are led by “chairs” who may lack the specialized background and knowledge to guide the group effectively. Business coaches bring a wealth of expertise, ensuring that group sessions are highly productive, impactful, and focused on achieving tangible results. They possess the skills to foster open communication, facilitate insightful discussions, and provide tailored guidance to address each member’s unique challenges. Finally, they know the right tools and frameworks to use to support progress and success.

Diverse Industry Representation

A diverse group with members from various industries is a goldmine of insights. Imagine having access to the collective wisdom of leaders from technology, manufacturing, healthcare, finance, and other sectors. This diversity ensures that you’re not limited to the familiar perspectives and solutions within your own industry. Instead, you’re exposed to a wider range of business models, strategies, and approaches that can spark innovative ideas and challenge your existing assumptions. This cross-pollination of ideas can lead to breakthrough solutions that you might never have considered otherwise, giving your company a competitive edge.

Optimal Peer Advisory Group Size

Too many cooks in the kitchen can be too noisy and disconnected, while too few might leave you missing out on a variety of perspectives. The ideal size for a CEO peer advisory group typically ranges from 8 to 12 members. This size strikes a balance between fostering active participation and diverse viewpoints while preventing the group from becoming overwhelming or impersonal. It allows each member to receive adequate attention and support while benefiting from the collective wisdom of the group. 

However, the best peer groups won’t focus solely on the CEOs. Regularly bringing in the rest of the leadership team to create alignment and make progress adds even more value.

High-Quality Members

Look for groups that attract experienced, successful, and reputable members. Engaging with accomplished peers elevates the quality of advice, insights, and networking opportunities available to you. Additionally, surrounding yourself with high-achieving individuals can inspire you to reach new heights in your own leadership journey. This doesn’t mean you should be the least experienced member in the group. But each member should have areas of strength and accomplishment to bring to the table.

Peer Advisory that Prioritizes Confidentiality

A peer advisory group is more than just a meeting of minds; it’s a sacred space where vulnerability and honesty are not only encouraged but expected. This level of openness is only possible when confidentiality is held in the highest regard. A group that prioritizes strict confidentiality creates an environment where members feel safe to share their most pressing concerns, even those they might hesitate to discuss in other settings. 

This shared trust empowers you to seek guidance on sensitive matters, knowing that your challenges, doubts, and fears will remain within the confines of the group. Without the fear of judgment or repercussions, you can openly explore solutions, gain valuable insights, and make informed decisions that can propel your business forward.

What makes a family CEO peer group different? Find out.

Structured Meetings with Clear Agendas

Time is a precious commodity, especially for busy leaders. That’s why structured meetings with clear agendas are non-negotiable for a high-performing CEO peer advisory group. These agendas guide discussions and ensure that each session is laser-focused on achieving specific objectives. 

A skilled facilitator plays a pivotal role, not only in keeping discussions on track but also in fostering an environment where all members feel comfortable contributing their unique perspectives and insights. This structured approach optimizes the use of time, prevents valuable minutes from being squandered on unrelated topics, and ultimately maximizes the value derived from each gathering.

Peer Advisory Accountability Mechanisms

Effective peer advisory groups incorporate mechanisms to hold members accountable for their commitments and action plans. Accountability drives action and results, ensuring that members follow through on their goals and make tangible progress. Whether it’s through regular check-ins, progress reports, or peer feedback, accountability is a cornerstone of success in these groups. Transparency and honesty are critical to success.

Regularity of Meetings

The frequency of meetings can vary, but monthly or quarterly gatherings are common. Regular interactions are essential for maintaining momentum and providing continuous support. Consistent engagement with your peer group fosters a sense of community and belonging, creating a valuable support network for your ongoing leadership journey. It also keeps the group accountable, knowing they will need to speak to their progress since their last meeting.

Support Beyond Meetings

A truly supportive peer advisory group offers resources and assistance outside of formal meetings. This might include access to a private online forum, one-on-one coaching sessions, or additional learning materials. This comprehensive and ongoing support network not only reinforces the immense value of the group but also ensures that you have a dedicated team of advisors and a wealth of resources at your disposal, ready to assist you whenever and wherever you need them. It’s like having a trusted confidant and a team of experts in your corner, empowering you to navigate the complexities of leadership with confidence and clarity.

Professional Development Opportunities

Look for groups that provide access to workshops, seminars, and other learning opportunities. Continuous personal and professional development is essential for staying ahead in today’s rapidly evolving business landscape. A peer advisory group that prioritizes learning can accelerate your growth and equip you with the knowledge and skills needed to thrive.

Access to Resources and Tools

Top-tier peer advisory groups understand that knowledge is power. They equip members with proven frameworks, industry best practices, and targeted tools designed to drive business growth. These resources aren’t just theoretical concepts; they’re practical solutions that can be immediately applied to your business challenges. 

By leveraging these resources, you can streamline your operations, improve efficiency, and achieve direct and measurable improvements in your key performance indicators (KPIs). It’s like having a toolkit filled with the most effective instruments for success, readily available to help you navigate the complexities of business and achieve your goals.

Family CEOs Business Peer Advisory Group

If you’re a CEO seeking to elevate your leadership, overcome challenges, and achieve remarkable success, investing in the right peer advisory group can be a game-changer. Don’t settle for mediocrity when you can surround yourself with a network of high-achieving peers and expert coaches who are dedicated to your growth and success. Take the time to research and find the perfect fit for your needs and aspirations. Your future self will thank you for it.

Family CEOs is an industry-agnostic peer advisory group that connects CEOs, sharing insights and helping each other meet their full potential. Interested in joining? Contact us today.

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